Musicovery iOS

iOS app - Product and Branding

Musicovery is an iOS app for music enthusiasts. It's goal is to help you discover new music you like but don't know it's out there.
Design Process
1. Empathy (understanding the customers)
It always stars with the customers, the people that will use this kind of niche app. First I conducted discovery interviews so I could better understand the goals, needs and pain pointspeople have when they want to discover new music. This phase revealed some opportunities that needed to be addressed:
- after several songs from a specific genre, customers have to restart the search with some other band because they get bored or are not in that mood anymore
- customers need a way to save music for a later audition or to be shared with friends
- customers are curious to learn more about the artist
- customers would like to see what is next in the play queue but also to be able to go back to a specific song they already listened to
- customers context of use and mood changes frequently which needs to be thoughtfully accounted for in the app
2. Define (analyze, interpret and plan)
In this stage of the design process I tried to narrow down the opportunities that the app should to tackle and how. To accomplish this, i mapped the customer insights to opportunity areas. Additionally i defined design principles to guide future design efforts.
- if you base your search on a specific music style, it limits your discovery. Need an adaptable algorithm that will change the playing queue based on likes and dislikes

- there is a need for playlists and a share solution

- artist information

- visual quick overview of the playing queue

- needs to be a mobile app so people can use it context agnostic 
3. Ideate (imagine, research, ponder)
Together with developers and product managers, we brainstormed various solutions for the identified opportunity areas. We aggregated them into concepts that i explored in my designs. 
4. Prototype & Test
After creating mockups and crafting an interactive prototype, I conducted a user test. I focused on the usability of the interface and the onboarding proces in the scenario of saving / sharing of playlists and the discovery of new music.
5. Iterate
With the insights gathered through testing, I further refined the interaction design and visual design of the app.
work in progress

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